I promised I wouldn't give away any spoilers for those just starting to watch Game of Thrones so I'll do my best to dance around the pertinent details.

Jon was born the bastard son of Eddard Stark, the head of House Stark and Lord Paramount of the North . I guess in these days even a bastard got some sort of preferential treatment. Jon wasn't necessarily a favorite around Winterfell, and was often looked down upon by extended family.

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